🔗 Share this article

The platform is rolling out a fresh option that enables them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the platform revealed that it currently hosts in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

This change is being tested over the next few weeks before a widespread launch. This shift comes amid a increase in AI-generated material, spurred by recent video-generation tools.

AI Proliferation Online

It has been noted that almost one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A significant portion of this material is considered mass-produced AI material, a term for substandard, mass-produced content that is frequently illogical or surreal.

Our research shows that numerous viewers appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

TikTok shared that there are now 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 m videos are uploaded to the app every day, making AI content a relatively small part of its complete catalog.

How to Adjust Settings

Viewers will be capable of limit or boost the volume of AI-generated videos they view by accessing the topic control setting in the platform and picking AI-made media. Additional categories that are already be modified under the filter include news, clothing, cosmetics, and movement.

Platform Guidelines

Its guidelines require users to tag convincing AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be taken down under its community policies.

In addition, the app will now apply an “AI-made” label to content produced via its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to stop users from attempting to bypass the labeling process.

AI Literacy Programs

The company is also launching a $2 million AI literacy fund for experts and groups to develop informative material about ethical AI use. This program will assist charitable organizations focused on educating computer science.

Moderation Strategy

The platform has supported its content review process, following controversy over intentions to cut jobs for a large number of content moderators in the UK. TikTok is expected to cut a significant number of roles in its trust and safety department in London, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.

A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most distressing content before it gets reviewed by staff. TikTok stated a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its automated systems.

We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is really helping us process content quickly.”